It makes it more convenient for people to play. That is what keeps them playing. If you keep making it less convenient for players, they're gonna quit, even if you did make a good update.
"but muh ranks"
The majority of players are stone. If cube is only going to focus on making it better for ranked players, gamemodes are bound to die.
"but muh money"
Cubecraft+ should already give them more than enough money for now.
Also, despite how inconvenient you want to make it for stone ranks, some people are never going to buy a rank, and the only thing you'll achieve with encouraging players to buy a rank by making it more and more inconvenient for stone players to play a game, the higher the chances are those players are gonna move to a different server or game.
"but muh ranks"
The majority of players are stone. If cube is only going to focus on making it better for ranked players, gamemodes are bound to die.
"but muh money"
Cubecraft+ should already give them more than enough money for now.
Also, despite how inconvenient you want to make it for stone ranks, some people are never going to buy a rank, and the only thing you'll achieve with encouraging players to buy a rank by making it more and more inconvenient for stone players to play a game, the higher the chances are those players are gonna move to a different server or game.