Minecraft PC IP: play.cubecraft.net

RelatedNoobs

Partner
🤝 Partner 💜
Nov 17, 2019
582
1,805
324

Introduction


It has been roughly four months since the official release of the 1.19 update. It left the community in the dark with a promise that it would “one day” be released. Half a year later than the expected release date, the 1.19 beta update went online. The community had its initial meltdown and rode the hype of negativity, but to this day there are still comments pointing out its cons - especially in EggWars. The update has its many flaws, and not just in the game. The update was a combination that exposed some areas Cubecraft must reflect on and change. I want to use this post as a reflection, to look back at the release of the 1.19 update and focus on what Cubecraft can learn from it, to not repeat the same mistakes next time.

Where was the update hype?


Cubecraft fails to generate excitement and anticipation for updates that have more than enough content to be labeled as something big. The release of the 1.19 update, for instance, was missing the expected hype due to its beta status. The absence of pre-release promotion and engagement with the player community left the update feeling underwhelming and poorly received.

Awful Release Times


Another significant flaw in Cubecraft's marketing strategy is the choice of release times for updates. Releasing the 1.19 update on a Tuesday morning seems counterintuitive, as this timing did not align with the optimal availability of players. Why was the update not released on a Friday morning or Sunday? I understand the devs want enough time during the week to fix the bugs, but the lack of hype and no given public release time was very underwhelming. This decision could have negatively impacted the initial reception of the update, diminishing its potential success.

1.19 Beta Hidden from the Public: Disregard for Community Input


The decision to hide the 1.19 Beta from the public contradicts Cubecraft's claim that community input is only a small portion of decision-making. If the community is such a “small input” compared to its overall player count, why was the beta update deliberately hidden? This move raises questions about transparency and the server's commitment to valuing the opinions and feedback of its player base. Is the feedback of the community worthwhile or not? If so, why is feedback on the forums completely overlooked? This is where you receive the most thought-out suggestions from your most dedicated members. Not the comments on a YouTube video or Discord threads.

Neglected Social Media Platforms: TikTok, YouTube, Instagram


Cubecraft's negligence of key social media platforms, including TikTok, YouTube, and Instagram, is noticeable. Cubecraft has a large social media following, yet the server's lack of active maintenance on these platforms reflects a disregard for potential avenues of growth and engagement.
I would also like to point out a time Cubecraft successfully created hype for an update: The Release of Skyblock on Bedrock Edition. The highly anticipated update included a timer that would count down to 0. Players joined the server and waited in excitement to see the timer hit 0. How did an overhaul as big as the 1.19 update not have a count-down or any sort of anticipation?

Inability to Recruit New Developers


Cubecraft's excuse of not having time to reach out to potential developers is a severely overlooked flaw. In a previous post, Laura noted how difficult it is to find new developers due to the large amount of time it takes to find new potential candidates. If the issue is finding candidates, why not have the candidates come to you? The server's decision not to actively seek new talent through platforms like jobs.cubecraft.net raises concerns about the commitment to enhancing the player experience and maintaining a competitive edge. I can only imagine how difficult the entire 1.19 overhaul was with the size of the development team - and I commend everyone involved in the incredible amount of work, but without a doubt, more help would have been beneficial.

Conclusion


In conclusion, Cubecraft had missteps from the 1.19 update, ranging from poor update promotion to neglect of crucial social media platforms, that have collectively contributed to a decline in its overall appeal. To ensure sustained success and player satisfaction, Cubecraft must reevaluate its marketing strategies and adopt a more proactive and professional approach for future updates.
 

privqted

Partner
🤝 Partner 💜
Jun 3, 2020
96
857
114
17
Ireland
Couldn't agree more with this post. 1.19 coming out randomly was so annoying, especially from a content creator POV. Partners and players alike weren't given any headups about the update, meaning we couldn't make any content about it to hype it up.
 

deathtrapzu

Member
Aug 15, 2023
5
12
4
Couldn't agree more with this post. 1.19 coming out randomly was so annoying, especially from a content creator POV. Partners and players alike weren't given any headups about the update, meaning we couldn't make any content about it to hype it up.
If you guys advertised there would probably be more hype.
also, i agree that they should have at least told people about it it came out kinda randomly
 

VanHouten

Well-Known Member
Apr 28, 2020
113
276
94
19
United States
Pronouns
He/Him
I couldn't agree more Related. CubeCraft's marketing flaws have been clear since I joined the community. It takes weeks sometimes to get answers to questions I ask in my partner Discord. I've attached a screenshot of some reactions in my community server, CubeCraft HQ, moments after the 1.19 update was released.
 

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Reesle

Forum Expert
May 25, 2022
1,038
2,930
274
15
Canada

Introduction


It has been roughly four months since the official release of the 1.19 update. It left the community in the dark with a promise that it would “one day” be released. Half a year later than the expected release date, the 1.19 beta update went online. The community had its initial meltdown and rode the hype of negativity, but to this day there are still comments pointing out its cons - especially in EggWars. The update has its many flaws, and not just in the game. The update was a combination that exposed some areas Cubecraft must reflect on and change. I want to use this post as a reflection, to look back at the release of the 1.19 update and focus on what Cubecraft can learn from it, to not repeat the same mistakes next time.

Where was the update hype?


Cubecraft fails to generate excitement and anticipation for updates that have more than enough content to be labeled as something big. The release of the 1.19 update, for instance, was missing the expected hype due to its beta status. The absence of pre-release promotion and engagement with the player community left the update feeling underwhelming and poorly received.

Awful Release Times


Another significant flaw in Cubecraft's marketing strategy is the choice of release times for updates. Releasing the 1.19 update on a Tuesday morning seems counterintuitive, as this timing did not align with the optimal availability of players. Why was the update not released on a Friday morning or Sunday? I understand the devs want enough time during the week to fix the bugs, but the lack of hype and no given public release time was very underwhelming. This decision could have negatively impacted the initial reception of the update, diminishing its potential success.

1.19 Beta Hidden from the Public: Disregard for Community Input


The decision to hide the 1.19 Beta from the public contradicts Cubecraft's claim that community input is only a small portion of decision-making. If the community is such a “small input” compared to its overall player count, why was the beta update deliberately hidden? This move raises questions about transparency and the server's commitment to valuing the opinions and feedback of its player base. Is the feedback of the community worthwhile or not? If so, why is feedback on the forums completely overlooked? This is where you receive the most thought-out suggestions from your most dedicated members. Not the comments on a YouTube video or Discord threads.

Neglected Social Media Platforms: TikTok, YouTube, Instagram


Cubecraft's negligence of key social media platforms, including TikTok, YouTube, and Instagram, is noticeable. Cubecraft has a large social media following, yet the server's lack of active maintenance on these platforms reflects a disregard for potential avenues of growth and engagement.
I would also like to point out a time Cubecraft successfully created hype for an update: The Release of Skyblock on Bedrock Edition. The highly anticipated update included a timer that would count down to 0. Players joined the server and waited in excitement to see the timer hit 0. How did an overhaul as big as the 1.19 update not have a count-down or any sort of anticipation?

Inability to Recruit New Developers


Cubecraft's excuse of not having time to reach out to potential developers is a severely overlooked flaw. In a previous post, Laura noted how difficult it is to find new developers due to the large amount of time it takes to find new potential candidates. If the issue is finding candidates, why not have the candidates come to you? The server's decision not to actively seek new talent through platforms like jobs.cubecraft.net raises concerns about the commitment to enhancing the player experience and maintaining a competitive edge. I can only imagine how difficult the entire 1.19 overhaul was with the size of the development team - and I commend everyone involved in the incredible amount of work, but without a doubt, more help would have been beneficial.

Conclusion


In conclusion, Cubecraft had missteps from the 1.19 update, ranging from poor update promotion to neglect of crucial social media platforms, that have collectively contributed to a decline in its overall appeal. To ensure sustained success and player satisfaction, Cubecraft must reevaluate its marketing strategies and adopt a more proactive and professional approach for future updates.
I agree with everything you said. Another thing I’d like to point out that really damaged Cubecraft in my opinion was the scrapping of the Skyblock End Update.

For the creators, it’s sad they never got any notice. It’s possible that some creators had video ideas they were working on but were unable to finish because of the random update drop.

Also, I agree, it would’ve been really cool to have a countdown timer. With Cubecraft adding a simple timer, I’m sure there would’ve been many people doing a livestream during the final hours of the countdown, which would’ve not only helped with advertising the server and its update but would’ve also built up more hype.

It’s really sad how they handled this update.
 

thomas57989

Member
Apr 11, 2023
2
6
4
23
Its just weird how, when and why it was released. When we got to test it everybody hated it and instead of delaying it and waiting for more feedback they pushed it through on a damn Tuesday morning, like, it makes no sense at all.

I remember playing later and was like 'what is this this is horrible' and that day like 90% of the grinders quit because it was unplayable and still is. Yes there are new strats but netherite armour is just dumb and strength pots are just too cheap.
 

Dualninja

Dedicated Member
Feb 9, 2021
1,170
1,819
204
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Pronouns
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Yeah, I quit Cubecraft after the 1.19 update was announced. Only months after the release did I actually play 1.19 on Bedrock. I just felt no motivation towards playing, because of the things mentioned above.
 

Dualninja

Dedicated Member
Feb 9, 2021
1,170
1,819
204
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She/Her
Neglecting Skyblock is single handedly the worst idea yet, We were promised this over 2 years ago and yet you update games that get updates so often. I want to see it back on the notion board and a release date. This is dumb and really shows how you care about the community.
Thing is, Cubecraft's current update strategy is to update the neglected gamemodes. First Lucky Islands, then Blockwars, now Minerware and Parkour, next is SG and Battle Arena. The only game left out is Skyblock. I remember when Skyblock was challenging Skywars in player counts (at least on Bedrock) now the game is almost dead, with it being the fourth least played game on Bedrock.
 
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