CubeCraft’s CONTENT CREATOR Dilemma
Here‘s a small question that has been bugging me. Why is CubeCraft’s YouTube presence so damn small in this day and age. I’m talking about what content is being made on the server. CubeCraft has nowhere near the amount of content as the Hive and while you can make a stance that every now and then universally known Minecraft influencers play on the sever but that’s usually because CubeCraft is decently popular and supports 1.12.2 pvp, not because said influencers enjoy the games more than ones on other servers.
While I originally thought that this was because CubeCraft’s partner program wasn‘t all that Great, but now I feel that no matter what they do to their partner program, this is a bigger problem than that. While I personally believe that the reason CubeCraft gets so little attention in the YouTube space is because they target a casual audience, which is both smart and stupid at the same time. Smart because most of the Bedrock player base are casual players so the server gets tons of players. But it’s also dumb because most of the players that watch Minecraft bedrock sever YouTube are hardcore competitive players. And the Hive seems to target a more competitive players which makes making content on the Hive a lot more appealing. Combine that with the Hive having an already established external community and CubeCraft is out here dying on YouTube.
While CubeCrat themselves are active on their social medias and DO get decent traction on important announcements, what matter more is creators who aren’t directly involved with CubeCraft aren’t making content. In 2015 and 2016, Eggwars was a huge craze and was getting millions of views on YouTube. What happened? And more important, what can they do to recreate this craze?
On Java how on earth can they compete with the Content landscape of other major severs such as Hypixel? And on Bedrock the Hive is unrivalled in terms of external creator content. While the obvious route would probably be to start competing to win over the competitive audience, it seems that CubeCraft as always is taking a risk by trying to create a completely new market of viewers instead of competing in a competition in which their competitors start with an advantage. With tons of CubeCraft youtubers quitting or shifting their content elsewhere, what can CubeCraft do to restablish their former youtube glory without sacrificing part of their casual player base? This isn’t a suggestion, this is me trying to raise awareness and I’m asking YOU as a player what YOU think CubeCraft should do to attract content creators to their sever.